Savannah 27
Strategy Campaign Illustrations for Bupa
Created with Altadicta
The Brief
Create the identity, strategic framework, and roll-out campaign for Bupa’s new three-year ‘Savannah Strategy.’ As the successor to their previous elephant-themed strategy, this new phase needed to feel like a natural evolution, one that acknowledged the achievements of the past while confidently setting the stage for what comes next.
The creative brief called for something vibrant, fresh, and forward-looking, yet still rooted in the same illustrative visual style that had become a hallmark of the brand’s internal storytelling.
The Outcome
We delivered an end-to-end campaign built around a vibrant, illustration-led identity featuring a cast of Savannah animals. All led, of course, by the iconic Bupa elephant.
Created an illustrative world that added warmth and clarity to their strategic landscape. The campaign spanned a wide range of touchpoints, from interactive storytelling and animations to bespoke illustrations, augmented reality experiences, gamification, and immersive office branding. Everything culminated in a dynamic leadership launch event.
