Diageo Runcorn
Office Branding
Branded Training Room and Corridor for Diageo
Created with Altadicta
The Brief
Design branded visuals for the training room and the corridor at Diageo's packaging facility in Runcorn.
The Outcome
Brought Guinness to life in Runcorn with textures from the Guinness Brand Guidelines to bring some energy to the walls. A bespoke wallpaper inspired by the Guinness Harp runs along two walls, and the plain grey helps to contrast the vivid colours of the textures. Images reinforce Diageo messaging by showing Guinness being enjoyed. Heritage Guinness images were used on these panels, making the windows almost look like frames (Contravision was used for the windows, meaning you can see out but people cannot see in).